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We've Rebranded! Introducing Classic Whimsy!

Nicole Brewer |

We've spread our wings and transformed into Classic Whimsy!
A letter from our Founder and President

Dear Friends,

We are thrilled to share some exciting news with you! Smocked Auctions has officially spread its wings and transformed into Classic Whimsy!

Thanks to your support over the past 13 years, we have come a long way from our auction-based, social media start up and knew it was time for a refresh. We have poured our hearts into creating an updated look that would depict our past, present and future, and it turns out it's been the name of our cherished private label brand for years.

Since our launch in 2010, our Classic Whimsy brand has been a customer favorite and always embodied our love of classic styles with a touch of whimsy. We believe this name perfectly encapsulates the timeless charm and playful spirit we aim to bring to you and your family. It represents not only the picture perfect expected moments, but also the everyday milestones that surprise us and become unforgettable memories.

Rest assured, although our name has transformed, we are still the same dedicated team committed to making every moment with your little ones special. We are committed to designing and delivering you high-quality, stylish outfits for everyday and special days.

We love being a part of your family making every moment a milestone together and we can't wait to share more adorable styles with you for future moments! Thank you again for being a part of our family and joining us on this wonderful adventure!

Check out our updated look at